Resume

Email Marketer

Becker Professional Education (Adtalem Global Education)-January 2016 – Present

• Integrate Marketing Cloud, Salesforce.com, and Yello platforms to deliver triggered emails to pre-registered leads
• Develop automation mechanism for automated, triggered content delivery
• Manage landing page creation for live events requiring pre-registration
• Administer and maintain Salesforce Marketing Cloud instance as well as integration with Salesforce.com
• Design and implement creative, copy, and responsive email templates for 7 brands under the Becker umbrella using HTML, CSS, and Photoshop
• Utilize A/B testing subject line results, to increase open rates by 21% from the previous fiscal year
• Deliver actionable reporting and insights to product owners and senior leadership to aid data-driven business decisions
• Lead marketing team trainings on email marketing basics, testing, and reporting and analytics
• Create segmented email audiences using Salesforce.com for import into Marketing Cloud
• Create documentation for SOPs surrounding digital marketing SLAs, new brand integration, and analytics.
• Program brand specific unsubscribe mechanisms using APEX and AMPscript for Marketing Cloud and Salesforce.com

IT Technician

DeVry Education Group

August 2014 – January 2016

• Provide technical support to over 10,000 employees working onsite or remotely
• Prioritize emergency VIP troubleshooting for executive leadership team
• Develop and maintain remote support metrics and reporting
• Participate in projects involving networking, telephony, and international IT teams
• Administration of Active Directory and Microsoft Exchange environments